About Us

    About Us

    What we do
    What we do
    Ramp up the relevance of mobile campaigns
    How we do it
    How we do it
    Combining location expertise and best of breed location technology to ensure customers are linked to a brand's real world location
    At the end
    At the end
    Users are happy and brands achieve massive ROI
    Why Vicinity

    Why Vicinity

    Why are we unique?

    Location Integrity
    Location Integrity
    4 tier data cleansing process ensures you never send a customer to the wrong location
    Location Pre-Optimisation
    Location Pre-Optimisation
    Ensures your communication resonates with the target market based on the area's demographic profile
    Demographic location targeting
    Demographic location targeting
    Location is not just a game changing targeting tool but a powerful profiling tool when combined with relevant audience datasets such as census and area demographics
    StreetLoc™ technology
    StreetLoc™ technology
    Targets users down to true street level, ramping the relevance of time based and day based targeting exponentially
    WeatherTrac™
    WeatherTrac™
    Can layer current weather conditions turning up the heat on your campaign
    Standard Targeting
    Standard Targeting
    Time, Day, handset, Mobile network, Demographic
    Case Studies

    Case Studies

    We believe our work speaks for itself.

    Publishers / Developers

    Publishers / Developers

    Vicinity's location targeting increases the relevance of
    advertiser campaigns

    This means your real estate increases in value, and you earn more from
    your audience

    We even turn your remnant inventory into premium advertising!

    Monetise your app or mobile website more effectively by adding
    Vicinity's Premium location advertising
    and start earning today

    Team

    Team

    Find out more about who we are.

    Daryl van ArkelChief Executive Officer
    Daryl is a seasoned entrepreneur who has launched 5 successful businesses in as many years across the media, advertising, technology and transport sectors. An infatuation with location and location based advertising (LBA) began back in 2008 when GPS devices became commonplace, this led to ongoing innovation to try and push LBA forward with brands and advertisers. Today, Daryl is CEO of Vicinity Media and serves on the boards of Guerrilla IMC and Business Positioning Systems providing them with strategic direction.
    Neil ClarenceChief Operating Officer
    Having graduated from Rhodes University and RAU following his journalism and marketing studies, Neil started his advertising career at Young & Rubicam. After numerous local and international awards he rose to the position of Creative Director at just 26 years old. Alongside Daryl van Arkel, Neil has built five profitable businesses in South Africa and Europe across the media, advertising, technology and transport sectors. In 2012 Neil was named one of 25 media game changers in South Africa.
    Charles TalbotChief Publisher Development
    Charles brings with him many years of location experience gained as the founder of WAND Africa Pty Ltd. His extensive business consulting expertise were engaged in launching TELMAP SA’s Location Based Advertising Service, introducing Map Based NAVTEQ Location Point advertising platform to SA market and worked with Navteq and Nokia Ad ops teams in UK, Germany and Finland.
    Dwane McCarthyBusiness Development
    Dwane is passionate about all things digital as well as creating strategic digital advertising campaigns for clients. His career in digital began as a mobile content media buyer, working on finding the best possible mobile traffic for the optimal Cost Per Click to drive client conversion. Dwane was later contracted by a leading digital sales house to sell premium mobile and online inventory through an array of online and mobile platforms.
    Darren van der SchyffBusiness Development
    Having joined the digital media industry with in 2011, Darren has gained a sound experience of various media platforms, publishers and competitors in the market place. He possesses a strong technical understanding of media channels due to his technical background as a former coder and an eternal fascination with tech, online and mobile. Over the past three years his core focus has been with push content, local and mobile media. Darren is a strong believer in the power of local and mobile advertising and believes that the future of advertising lies in the hands of the consumer.
    Get Closer

    Get Closer

    Johannesburg, South Africa
    TEL: +27 11 021 8346/7/8


    Cnr Jan Smuts & Wells Ave, Office 1, The Parks, Parkwood, Johannesburg, 2193

    Dubai, UAE


    Vicinity Media MENA, Level 14, Tower One, Emaar Boulevard, Downtown Dubai, P.O. Box 450629, DUBAI, UAE

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